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| TJX Europe has launched their new Homeware retail concept 'HomeSense' in the UK, opening six new stores; Cardiff, Poole, Northampton, Manchester and Bristol, the largest being a 18,000 sq ft store split over two levels at St Oswalds retail park in Gloucester. | Homesense is a contemporary retail environment designed for smart shoppers who want high quality homeware products at low prices. The One Off designed the in-store experience working collaboratively with the in-house team to deliver the full store concept including a 1,000sq ft mock shop in just two months. | The design comprises of subtle finishes punctuated with bold architectural features creating an environment where the shopper is encouraged to discover and explore. | We developed key principles for the design, based on a balance between new brand elements and good retail practice, to ensure the scheme was distinctive, whilst being functional and affordable. Since opening, all stores are performing well. | The design comprises of subtle finishes punctuated with bold architectural features creating an environment where the shopper is encouraged to discover and explore. | We developed key principles for the design, based on a balance between new brand elements and good retail practice, to ensure the scheme was distinctive, whilst being functional and affordable. Since opening, all stores are performing well. | TK Maxx High Street Kensington TK Maxx appointed The One Off to convert an out of town shed concept into a high street format. | Maximum impact was created on the high street by developing a shop front treatment that responds to daytime and night time. | Architectural and navigational focal points were created in store. A smaller, boutique feel to each of the departments was developed by adding tones, materials and feature units within each area. |
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