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| T-Mobile Small Format Store T-Mobile appointed The One Off to develop a small format store concept. Key to this was the development of a new modular unitary system to suit small format stores. | Existing operational and commercial requirements were combined with new ideas on merchandising and layout to create a new concept that was on brand and in harmony with existing retail principles. | The design delivered 100% increase of handsets and product offers and proved flexible enough to suit stores as small a 150sqft. It is now being rolled out across the chain. | T-Mobile Music Everywhere Working with the innovations teams at T-Mobile and Sony Ericsson The One Off was appointed to develop a comprehensive music proposition capable of rivalling the Apple iPhone and iTunes offers. | The concept created an online community in which continuity between laptop and handset interfaces was paramount. This idea was then stretched to incorporated new handset technologies such as song recognition. | T-Mobile Music Everywhere Visualizations of the physical delivery mechanisms, such as flagships, guerrilla stores, pop-ups, events and scalable in-store fixtures, illustrated a comprehensive proposition catering for differing customer demographics. | T-Mobile Music Experience The One Off were appointed to create a T-Mobile specific in store music experience where customers could play with the latest handsets, explore mobile jukebox, download/listen to tracks. | To differentiate the offer, music related illustrations we used to project more emotive visual queues. Live handsets were showcased by modular acrylic overlays with integrated headsets to encourage interaction. | Following trials in three key locations the Music Experience configuration was rolled out across the portfolio with the full aesthetic overlay being incorporated into the new retail flagship stores. | T-Mobile Mobile Broadband The One Off were appointed to create a T-Mobile specific in store music experience where customers could play with the latest handsets, explore mobile jukebox, download/listen to tracks. | To differentiate the offer, music related illustrations we used to project more emotive visual queues. Live handsets were showcased by modular acrylic overlays with integrated headsets to encourage interaction. | Following trials in three key locations the Music Experience configuration was rolled out across the portfolio with the full aesthetic overlay being incorporated into the new retail flagship stores. |
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