We worked with Oxford University
Press to mark the re-launch of Oxford World's Classics. To provoke interest from all, a trade and consumer campaign was required.
‘More than words’ was created, making reference to the emotive qualities intrinsic to the classic titles. | | A series of subject areas meant the books could be ranged and are made more accessible.
Graphics that communicate Desire, Dream, Escape, Believe, Discover and Thrill are made up of the words taken from these titles. | | | Working closely with the Oxford World’s Classics marketing team to develop a strategy and marketing campaign to launch the newly designed titles. | | Management of a year long campaign that covered trade and consumer launches, literature, sales tools and promotional items. | | | Working closely with the Oxford World’s Classics marketing team to develop a strategy and marketing campaign to launch the newly designed titles. | | Management of a year long campaign that covered trade and consumer launches, literature, sales tools and promotional items. | | |
