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| We manage all marketing communications and strategy for Blackwell. We have developed a brand positioning around the concept of 'The Knowledge Retailer' and are currently implementing a new identity across graphics, promotions, product, packaging, web and retail design. | The archive was an early inspiration to investigate the type form and colour from the original Blackwell signage and stationery. A typeface was commissioned to echo the original fascia identity. | The Knowledge Retailer specialist bookshop at the Wellcome Collection. | A range of permanent POS has been designed and implemented across the chain. The first model store opened in July with a first week uplift of over 50%... with minimal investment. | A range of permanent POS has been designed and implemented across the chain. The first model store opened in July with a first week uplift of over 50%... with minimal investment. | How to sell a £500 & £1,000 gift voucher. Package it beautifully and promote it as a corporate gift. | How to sell a £500 & £1,000 gift voucher. Package it beautifully and promote it as a corporate gift. |
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