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| We manage all marketing communications and strategy for Blackwell. We have developed a brand positioning around the concept of 'The Knowledge Retailer' and are currently implementing a new identity across graphics, promotions, product, packaging, web and retail design. | The archive was an early inspiration to investigate the type form and colour from the original Blackwell signage and stationery. A typeface was commissioned to echo the original fascia identity. | The Knowledge Retailer specialist bookshop at the Wellcome Collection. | A range of permanent POS has been designed and implemented across the chain. The first model store opened in July with a first week uplift of over 50%... with minimal investment. | A range of permanent POS has been designed and implemented across the chain. The first model store opened in July with a first week uplift of over 50%... with minimal investment. | How to sell a £500 & £1,000 gift voucher. Package it beautifully and promote it as a corporate gift. | How to sell a £500 & £1,000 gift voucher. Package it beautifully and promote it as a corporate gift. | Blackwell Collection Manager, Blackwell’s Library management software has been widely used in the library industry for many years, but has acquired negative opinions from its users. The latest version features a redesigned interface and radically improved features throughout. | We were asked to create a new identity campaign to launch the new version at the American Library Association’s (ALA) conference, which would re-introduce the software to the industry and highlight its vast array of improved features and benefits. | Working with the client, we highlighted the 4 key features through a new strapline: “Discover, Share, Fast, Easy” which formed a structure for the main creative. | Blackwell We developed a design to position Collection Manager as the front runner in library management and create a buzz around the new software through standing out from the hundreds of other exhibitors at the ALA conference. | Each of the strapline words is visually represented though a series of energy exuding lines and supporting text; dramatic and directional for “Fast”, blending and overlapping for “Share” etc. These can either come together to form a bold and dynamic graphic identity that works as a whole or can be broken down into 4 individual parts. | A confident re-introduction for Collection Manager, with initial feedback from the client and customers being very positive. The campaign has been rolled out in a number of formats including: large scale exhibition banners, posters, brochures, email newsletters etc. |
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