 |  |  |  |  |  |  |  |  |  |  |  |  |  |
| | | | | | | | | | | | | |
| Following an extensive review, credentials pitch and paid creative pitch, the Design Council appointed The One Off to design a tone of voice for direct mail, on-line and brand image. | Images and style direction for the Design Council web site were fun. "They are an absolute pleasure to work with and a breath of fresh air in the design industry." Karolina Johnson (Creative Services Manager, Design Council). Thanks Karolina. | Images and style direction for the Design Council web site were fun. "They are an absolute pleasure to work with and a breath of fresh air in the design industry." Karolina Johnson (Creative Services Manager, Design Council). Thanks Karolina. | Images and style direction for the Design Council web site were fun. "They are an absolute pleasure to work with and a breath of fresh air in the design industry." Karolina Johnson (Creative Services Manager, Design Council). Thanks Karolina. | Images and style direction for the Design Council web site were fun. "They are an absolute pleasure to work with and a breath of fresh air in the design industry." Karolina Johnson (Creative Services Manager, Design Council). Thanks Karolina. | Images and style direction for the Design Council web site were fun. "They are an absolute pleasure to work with and a breath of fresh air in the design industry." Karolina Johnson (Creative Services Manager, Design Council). Thanks Karolina. | Images and style direction for the Design Council web site were fun. "They are an absolute pleasure to work with and a breath of fresh air in the design industry." Karolina Johnson (Creative Services Manager, Design Council). Thanks Karolina. | Images and style direction for the Design Council web site were fun. "They are an absolute pleasure to work with and a breath of fresh air in the design industry." Karolina Johnson (Creative Services Manager, Design Council). Thanks Karolina. | Images and style direction for the Design Council web site were fun. "They are an absolute pleasure to work with and a breath of fresh air in the design industry." Karolina Johnson (Creative Services Manager, Design Council). Thanks Karolina. | Images and style direction for the Design Council web site were fun. "They are an absolute pleasure to work with and a breath of fresh air in the design industry." Karolina Johnson (Creative Services Manager, Design Council). Thanks Karolina. | Images and style direction for the Design Council web site were fun. "They are an absolute pleasure to work with and a breath of fresh air in the design industry." Karolina Johnson (Creative Services Manager, Design Council). Thanks Karolina. | We created a character to communicate design methods across the site. He's called Bill. He's not got an agent and there are no royalty fees. | We produced a direct mail piece to inspire, promote and support the Design Council's 'Design Fact Finder' online tool. The piece displays facts taken from the tool, on how design can help businesses grow; as the pages are turned the die cut tree matures. | Animating the Design Council identity is key to delivering the engaging aspects of the brand. |
|
|
